Swetha Anand Profile Picture

SWETHA ANAND

Technical SEO-Focused Front-End Developer

A **Results-driven digital marketing professional** with **4+ years 3 months of experience in SEO, PPC, social media marketing, and paid media strategy**. Proven expertise in **ROI-focused campaigns, scaling e-commerce revenue, and generating high-quality B2B & B2C leads**. My passion for **Search Engine Optimization** is combined with foundational **Front-End skills (HTML, CSS, JavaScript, WordPress)** to deliver technically sound, data-driven web solutions.

View Quantifiable Results →
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Technical Stack & Core Competencies

Technical SEO & Analytics

  • Technical SEO: Site Audits, XML Sitemaps, robots.txt, **Page Speed Optimization**
  • Core SEO: On-Page SEO (meta tags, headings, content optimization), Off-Page SEO (link building, outreach)
  • Analytics: **Google Analytics**, Google Tag Manager, Google Search Console
  • Tools: **Ahrefs, SEMrush, Moz, Screaming Frog**, google trends

Front-End & Platforms

  • Languages: **HTML, CSS, JavaScript (Basics)**
  • CMS/E-Commerce: **WordPress, Webflow, Shopify, WooCommerce**
  • Integration: Zapier, API integration basics
  • Soft Skills: **Analytical Mindset**, Strategic Thinking, Problem-Solving, Team Leadership

Digital Advertising & PPC

  • PPC: **Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads**, Programmatic Advertising
  • Strategy: ROI-focused campaigns, scaling e-commerce revenue
  • SMM: Social Media Marketing, **YouTube SEO**
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Work History

2021 – 2023

Digital Marketing Executive

The Stanventure, India

  • Drove data-informed decisions by tracking and analyzing traffic, user behavior, and conversions using **Google Analytics**.
  • Enhanced organic visibility and website ranking by performing **SEO audits and competitive analysis**.
  • Successfully implemented **Facebook retargeting strategies**, which reduced drop-offs and increased conversion rates.
  • Strengthened local online footprint by developing and executing targeted **local SEO tactics**.
  • Improved video rankings and visibility by optimizing content for **YouTube SEO**.
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Key Projects & Measurable Impact

Gaming Growth Campaign: SEO Optimization

Organic Traffic Boost: +45%
Duration: 3 Months

Improved keyword rankings and organic traffic by **45% in 3 months** through a multi-faceted approach, including technical fixes, targeted link building, and on-page SEO.

SEO for SaaS Brand

Organic Sign-ups: +50%
Strategy: Targeted SEO & Content

Executed a targeted SEO and content strategy that resulted in a **50% increase in organic sign-ups** for a SaaS client.

Your Next Project

I specialize in translating digital marketing goals into clean, performant, and search-engine-friendly front-end code. **Let's discuss how to quantify your next success.**

Get in Touch →
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Education

Bachelor of Engineering in Computer Science & Engineering

Avinashi lingam Institute for Home Science and Higher Education for Women – Coimbatore

Graduated: 2014 – 2018

The Computer Science foundation provides a strong understanding of web architecture, essential for **Technical SEO** implementation.

Certification: Animation Course Certificate

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